Pentameter and B Lab UK invite you to a B Corp Special with multi-award winning business Professor Christopher Marquis about the vital role of business in guiding us towards a more positive, equitable economic system and future.

Christopher provides a meticulously thought through case and call to action to transform capitalism. His core message is that all businesses can be positively changed, even transformed, by using the tools and processes created by the B Corp movement.

About Chris:

Chris Marquis is the Samuel C. Johnson Professor in Sustainable Global Enterprise at Cornell University. Prior to this, he spent 10 pioneering and award-winning years at Harvard Business School and has held many other visiting positions across the globe. His latest book, Better Business: How the B Corp Movement Is Remaking Capitalism, focuses on the potential for stakeholder governance models to reform capitalism. 

"Better Business is a valuable guide to an important force"  
– The Financial Times 

"Christopher Marquis provides a compelling account of how the B Corp movement is beginning to transform businesses around the world into something more idealistic and truly productive."  
– Robert Shiller, Nobel Laureate in Economics

"The book to read if you want to put values and purpose at the centre of your company. It's an inspiring book with great insights to share."  
– Jerry Greenfield, co-founder, Ben & Jerry's

About B Corps:

Certified B Corps are a new kind of business that balances purpose and profit. They are the only holistic certification for ‘good business’, showing the world you can run a company that uses business as a force for good. More and more companies are making the bold move to become B Corporations, engaging on a development journey of measurable holistic change, that enables them to truly walk the talk.

When: Thursday 26th November 2020, 16:00- 17:00 GMT

Where: Online | Zoom Webinar

Who should attend: Calling all business leaders; anyone wanting to know about transforming business and B Corps.

#BCORP #oldbanknoma #buildbackbetter #inclusiveeconomy